Connecting Korea and France, and beyond to Europe
HANCE & EUROPE drives B2B marketing and sales outcomes between Korea and France by removing cultural, communication, and execution barriers.
Services
Market Research
We help French and Korean companies enter each other’s markets with clarity and confidence. Our market research verifies real demand, checks market fit, and identifies key risks before you commit time and budget.
B2B Marketing
We support companies entering the French or Korean market by structuring how they are seen, understood, and communicated to local decision-makers. We localize your brand and define local positioning : how your offer should be understood, valued, and evaluated by local partners and customers.
B2B Sales Acceleration
We help companies turn contacts into real business in France. We support your sales on the ground—from first outreach to follow-up—so trade shows, meetings, and introductions lead to concrete next steps, not lost leads.
Cultural Coaching
Our cultural coaching helps both sides understand each other’s working logic and turn cultural differences into practical strengths. We clarify how decisions are made, how trust is built, how to communicate expectations, and how to avoid the misunderstandings that typically delay projects.
« International success depends not only on strategy, but on a deep understanding of the cultures that meet.»
With over ten years of experience working between France and Korea, I’ve learned to navigate two distinct economic worlds — each with its own pace, codes, and expectations.
This bicultural expertise is at the core of HANCE & EUROPE : anticipating differences, translating expectations, and building strong bridges between French and Korean businesses.
I founded HANCE & EUROPE to turn this understanding into a tangible driver of sustainable success for companies expanding between Korea and France.
— Goeun HAN BAUDIN, Founder, HANCE & EUROPE
Testimonials
Hur Jin/ Jeisys Medical Marketing Team Leader
“By collaborating closely with Goeun HAN BAUDIN, who is well-versed in local operations, we were able to implement a strategic approach—minimizing unnecessary costs while elevating the overall quality of the event. It was a valuable opportunity to witness how seamless communication with a partner can lead to resource optimization.
As a result, we successfully reinforced Jeisys Medical’s global brand presence in Paris. I would like to express my gratitude to our partners who shared our commitment to excellence.”
Lee Chang Hwan / BTL & Event Project Manager
“HANCE & EUROPE delivered practical insight into the challenges Korean companies face when entering the French B2B market and the strategies to solve them. Highlighting the cultural differences was particularly helpful. With more than 700 registrations, the webinar was held successfully and drew strong interest.“
Kim Jinseon / Startup Project Leader
“During our Global Challenger program in Europe, we met Goeun HAN BAUDIN in France and gained valuable insights on how our startup ideas could adapt differently in Korea and France. Her guidance on B2B/B2C approaches and cultural differences helped us refine our vision for international expansion.“
Son Soohwan / Senior Researcher
“As part of our training program organized by the Korea Agro-Fisheries & Food Trade Corporation (aT) for Korean food companies expanding into Europe, we invited HANCE & EUROPE to deliver a workshop. Their structured analysis and local market insights gave participants a clearer understanding of European market entry strategies.“
